What types of Businesses do well with Pay Per Click. I get this question quite often. The simplest answer is to ask the person what type of business you search for on the internet. My answer is what type of business would be in the yellow pages. When you have an urgent need like plumber a air conditioning repair company, a dentist, a chiropractor, a beauty salon, a bank, an attorney, a veterinarian, carpet cleaner, party planner and a plastic surgeon, you are likely to go to the search engines. Another way to look at it is to think of services that are needed close to home. For example, people are not likely to go across town for a dentist.
Pay Per Click can be defined by the geographical area that your customers are located in. Why advertise to people in Fort Worth if you are a Dentist in Dallas. Also with Pay Per Click you can focus the campaign on a demographic, because the ad can be targeted to the customer and service you need customers for. For example, if you have a need for selling a surplus of soccer balls and you are a sporting goods retailer. You could mention soccer balls in your ad and pick off customers looking specifically for soccer balls as opposed to just mentioning you are a sporting goods store.
Pay Per Click is more versatile than traditional advertising, because you can focus it on where you needs are as a business owner.