C-Squared Internet Solutions Blog

A lot of businesses are struggling with weather to go with the hot new trend in Social Media marketing or the traditional search engine optimization and pay per click. Let’s take a look at the two methods and see what advantages they may have. Let me state this both methods are very effective in getting in front of your clients and on top of the search engines.

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Website Design is constantly changing and you need to evaluate wether it is time to upgrade or not. Here are some questions to ask yourself.

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No matter how you do Search Engine Marketing, SEO or PPC, you only market to people who are already looking for your goods or services and you can track the results and get the ROI on your advertising dollars.

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I get this question quite often. The simplest answer is to ask the person what type of business you search for on the internet.

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Now you are getting traffic from your search engine optimization efforts, you need to understand how it is impacting your business. The best way to do this is to utilize a tool which tracks phone calls, purchases and form submission as a result of the SEO traffic.

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Why are title tags important to SEO. Title Tags are the first line of a search result. It is the line that Google uses to determine what you webpage is about.

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Good ad copy is the first key success parameter for any successful pay per click campaign. The ad should have several key factors that drive it, location, differentiation from competitors, filtering to desire audience and good grammar.

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It can be difficult finding the right balance because the things that may be pleasing to the search engines may not be to the visitor and vice versa. Search engines like text, text and more text. Visitors don’t like to read but browse a webpage. One way to satisfy the SEO and the visitor is to write content in bullet points that are rich in keywords but are easy to follow for the visitor.

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One of the new factors that search engines are considering when deciding what websites to put at the top of the search engines is page load time.  There are several factors that effect how fast a site loads.  A good web design company will do these.

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Not all web traffic is equal. Some people are what I call tire kickers. Some people are doing research but are not buyers. And some people are close to a buying decision.  In order to capture the right people we need to have a Search Engine Optimization partner who understands this notion and is interested in getting the right website traffic. Here are the steps the right SEO partner will take.

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