Pay Per Click Frequently Asked Questions

The short answer is no. The long answer is we will bid to the highest PPC page position based on the budget and what position generates leads.

We look at the business type and determine the budget based on historical click costs for the keywords related to that business type. Then we calculate clicks per month times the number of clicks that can be expected for the geographical area the customer wants to advertise to.  The greater the area the more clicks that can occur the greater the budget. We also calculate the amount based on all of the major search engines. The pay per campaign budget is then recommended to the client but ultimately you have to decide.

We spend time looking at the keywords that have generated PPC traffic related to your business and present the data to you. You then will choose the keywords.

Our pay per click campaign management system optimizes the bidding based on what keywords generate leads. The other factor which determines the bid amount is the budget.

We have a computer based pay per click campaign management program but we will monitor the results and report them to you with reccomendations for changes that boost leads. The setup fee is for keyword research, ad generation and pay per click campaign setup.

We charge a one time setup fee of $300 and $100 dollars per month for pay per click campaign management. The budget is paid by the customer. See campaign budget question.

The simple answer is the tracking of the results. A good Pay Per Click campaign management company will give you statistical data and make adjustments based on that data. Most companies that do it themselves set it up and let it go. Why pay for clicks that don't generate leads.